Mapping Trends: Case Studies

Our discussion:
We have selected five companies as our case studies which are Laleli Olive Oil Sdn. Bhd, Yakult (Malaysia) Sdn. Bhd., OSIM (M) Sdn Bhd, Nestlé (M) Berhad and Vita Agrotech Sdn Bhd. Some which are foreign-based companies and some Malaysian-based companies. In our discussion we have realize that all of these five companies show their efforts in being a CSR company especially Nestlé (M) Berhad by producing products which are health-based. Demands for health-based products are increasing which shows the importance of health by consumers.

Laleli Olive Oil Sdn. Bhd.
Laleli’s products are made from natural resources that is an olive tree called Olea europeae adremittion. This shows that their products are chemical-free and they do not cause any harm to consumers. Besides that, they are the pioneer for the establishment of the Technical High School in the field of Olive Agriculture and Production in Edremit and still giving their support by creating the practical training opportunities to the students in order to increase the interest of young people on the subject. They arrange many competitions in the primary schools and would award the students. They also give their support in the meaning of knowledge to official and unofficial organizations dealing with olive and olive oil production in Turkey.

Yakult (Malaysia) Sdn. Bhd.
Yakult is a yoghurt drink made by fermenting a mixture of skimmed milk with a special strain of the intestinal bacteria Lactobacillus casei strain Shirota which was created by Dr Minoru Shirota. He believed that a healthy intestinal tract would lead to longer life and advocated the prevention of illness rather than reliance on medical treatment when a person falls ill. From yoghurt drinks, they slowly expand to develop cosmetics based on the lactic acid bacteria and the Bifidobacterium which boast moisturising, antioxidant, lifting and anti-wrinkle effects.
Yakult then branched out into pharmaceuticals and today it is a major developer of the cancer chemotherapy drugs irinotecan (Campto) and oxaliplatin (Elplat) that is marketed by pharmaceutical giants Pfizer and Sanofi-Aventis.

OSIM (M) SDN. BHD
OSIM innovative products covering the four focuses of Health, Hygiene, Nutrition and Fitness. From massage chairs and air purifiers to health supplements and treadmills. Their success in Malaysia can be seen through the winning of numerous industry awards and consumer accolades for technology, management, trust and value for consumers including the Asia Pacific Honesty Enterprise-Keris Award 2002. Malaysia Book of Records recognizes OSIM as the "Largest health check and care equipment retail chain".

NESTLÉ (M) BERHAD
Their part of Corporate Social Responsibillities are as stated:
1. Nutrition, Health and Wellness: Ongoing innovation and renovation on their products to reduce sugar, salt, fat content, no added MSG.
2. Environmental: Ensure environmentally friendly production techniques and ways to recover by-products, as well as processing methods that minimise water and energy consumption, and waste generation.
3. Employees: Prepares with the necessary skills required for the future role of being multi-skilled in running a mini-business.

VITA AGROTECH SDN. BHD.
A pair of husband and wife started with Vita Mushroom Enterprise in 1989 and later their marketing arm, Vita Marketing, was formed. As their company grew bigger, Vita Agrotech Sdn Bhd was established in 1997 and Ganofarm Sdn Bhd in 2006. Their farm which is free from chemicals and pesticides would grow the mushrooms in plastic bags packed with sawdust which can produce between 30 and 40 tonnes of mushrooms per month. The stringent measures taken to ensure quality had resulted in the company being awarded the ISO 9001-2000 standard certification, SALM certification (Good Agriculture Practice) and now going for SOM certification (Organic Farming). Their farm also has collaborations with local universities and the Agriculture Department for research and development in mushroom cultivation, training of undergraduates and new growers and research of medicinal values of various mushrooms grown in Malaysia by postgraduates.